Apple Drains iPhone 5 Pre-Order Supplies in an Hour

Apple today drained its supply of the iPhone 5 within an hour of opening its online store for pre-orders, and now is telling customers that their orders won't ship for two weeks.

AT&T, Sprint and Verizon still showed a September 21st delivery date for new orders as of 11 a.m. ET, however.

According to reports, Apple ran though its inventory by 1 a.m. PT, or an hour after its store opened to take pre-sale orders. Meanwhile, some carrier stores were difficult or impossible to reach as they were overwhelmed by customers.

As of 11 a.m. ET, Apple's store noted "Available to ship: 2 weeks" for iPhone 5 orders.

"Cook said [Wednesday] that this is the fastest launch in Apple's history, with nine countries rather than seven [in the first wave]," said Brian White of Topeka Capital Markets. "He wouldn't have planned such an aggressive launch if he thought that supply would be a material event."

Before Apple's Wednesday unveiling of the iPhone 5, White had forecast 5 million to 5.5 million units pre-sold worldwide over the first weekend, which included today, tomorrow and Sunday. White had predicted opening-day sales of 1.3 to 1.5 million.

White's numbers were bullish. Estimates for the weekend by the most serious Wall Street analysts had topped out at 6 million, with many lower than that.

I feel bad for those who wanted an iPhone 5 a week from today, but still have to wait.

via Computer World

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