McDonald's is Testing a New 24-Hour Breakfast Menu

McDonald’s is currently testing a new Breakfast after Midnight menu at all of its 24-hour locations in central Ohio.

According to Burger Business, less than 1% of customer traffic at quick-service restaurants comes by between the hours of 2 and 5 a.m.

The new campaign,is being called “Nocturnivore,” and it aims to increase that 1% by satisfying all types of late-night cravings, from french fries to breakfast burritos and everything in between.

The menu is available from midnight to 10am, and includes Egg McMuffins, Sausage McMuffins, hotcakes with sausage, breakfast burritos, Fruit and Maple Oatmeal, hash browns, juice and coffee.

So, hopefully in the not-so-distant future, being told "Sorry, we stopped serving breakfast." will become obsolete.

Fingers crossed.



via Burger Business

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