Store Launches 'Man Aisle' for Shopping-Challenged Bros

In New York City, an Upper West Side grocery store yesterday launched the city’s first “man aisle”.

A section of the store dedicated to facilitate a man's otherwise-difficult trip to the grocery store by putting everything in one convenient location, from condoms to steak sauce.

Ian Joskowitz, 43, chief operating officer of Westside Market NYC explained, “It’s your essentials. It’s your water, alcohol, soaps, shampoos, deodorants, razors. If you’re going to have some guys over to watch a game, you can pretty much stand here — not move two feet — and get your beer, barbecue sauce, chips, whatever. It’s all right here!"

Joskowitz and the store’s CEO, George Zoitas, were inspired to create the manspace, which is conveniently located right next to the beer section, after reading an ESPN study showing 31% of men are shopping for their families, up from 14% in the 1980s.

So, the duo called some dudes over to their man cave, which is a small office on the store’s second floor, and started jotting down ideas for what they call “The Man Isle.”

The man aisle will be featured at Westside Market NYC’s store on the corner of Broadway and 110th Street. If it’s successful, Zoitas and Joskowitz will expand it to four other locations in Manhattan and New Jersey.

Seriously? I don't even know where to begin with this.

Maybe at the end of the aisle there's a secret entrance to the He-Man Woman Haters Club.

via NY Post

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